Mission Statement

      At Fairhope Roughstock Company, we are a local, veteran-owned small business committed to celebrating the cowboy way of life through high-quality rodeo-themed apparel. Our mission is to not only provide our customers with stylish and authentic clothing options but also to give back to the community that has supported us. We achieve this by offering athlete sponsorships to support the next generation of rodeo stars and by promoting rodeo education to inspire a love of the sport. Additionally, we are dedicated to giving back to our community through various charitable initiatives. Through our commitment to quality and authenticity, we strive to become the go-to brand for those who share our passion for rodeo, while making a positive impact on the lives of those around us.